Amr Zeidan

5 Easy Steps to Setup Google Analytics on WordPress for Beginners

Do you want to install Google Analytics on your WordPress website?

Knowing more details about your website visitors and how they interact with your website is very important to be able to optimize the users experience and increase results from your SEO efforts, also it can help you in your keyword research.

Adding Google Analytics to WP is the first step, which will give you the ability to get all the important information about your website visitors behavior on your website.

In this post I will show you how you can easily setup Google Analytics on your WordPress website step by step and how to view traffic reports from within WordPress admin panel.

1.   Create Google Analytics Account

If you already have a google analytics account, you can skip to the next step.

Google Analytics is free and all what you need to sign up is a Google or Gmail account.

After creating your Google Analytics account, you can proceed to install Google Analytics on your WP website.

2.   Install the Best Google Analytics WordPress Plugin

There are a many different methods to setup Google Analytics on WordPress. But in this tutorial I will show you the easiest and fastest method where we will be using a free light weight WordPress plugin to grab all the data from Google Analytics.

In your admin dashboard, go to Plugins > Add New, then Search for “Google Analytics for WordPress by MonsterInsights”.

Click Install Now then press activate.

mi google analytics

MonsterInsights is probably the most popular Google Analytics plugin on WordPress with more than 2 million websites using it.

3.   Connect Google analytics to WP

After activating the plugin, go to Insights tab in your WordPress admin dashboard.

Click on Authenticate with your Google account.

Connect MonsterInsights to Google Analytics

Google Analytics page will pop up. sign in and choose the account you want to use for tracking.

Google Analytics then will ask permission for the plugin to access your data.

Click allow plugin to add Google Analytics to WordPress

Allow MonsterInsights to access Google Analytics data

4.   Adjust Tracking Settings

After your google analytics account is connected to WP, you can go to the Tracking tab to choose how the plugin tracks your website visitors.

The default settings would work well for most websites.

That’s it, we have successfully installed Google Analytics on your WordPress website.

Please note, it takes some time for Google Analytics to pull and show your Google Analytics stats.

5.   Check the Reports

Check your Google Analytics data directly in your admin dashboard by going to Insights > Reports.

google analytics data in WordPress dashboard

The cool thing about MonsterInsights is that you can view your Google Analytics reports from within your WP admin dashboard.

Final Words

Google Analytics is the most important tool for improving your WP website visitors’ experience and improve results. It will give you very important data about your audience.

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