Small business owners understand how profound the topic of SEO is. Growing an online business is never that easy, particularly when more and more small business owners have turned to the internet. Search Engine Optimization is currently the bread and butter of almost every market strategy. At the center of it all, SEO is the procedure of involving some commonly searched for key phrases and keywords and incorporating them in the written copy of your website. In that manner, when a search is made for the keywords on a site like Google, the site’s algorithms consider your site as relevant, thereby placing it at the top of the list of search results.
Seeing that SEO is a frequently used market tactic, there are numerous, up to thousands of small businesses striving to secure a top spot on a Google results page. This calls for a competitive attitude so that you get your small businesses recognized over several multinational firms who provide the same products and services as you do. Good news is that you don’t need a big budget like of a multinational corporation to be able to beat them in a Google results page. What you need is to be equipped with knowledge and determination to see through your Search Engine Optimization campaign. As a result, Google will recognize you in no time.
Today, Google search algorithm updates have shown the importance of an optimized mobile website that caters to your current online activities. Even if there are regular changes in the methods of optimizing your search engines after every algorithm update, some key concepts are helpful in this field.
In This article i will discuss top 10 SEO tips for small businesses to implement in order to have the upper hand against their competitors by following cost-effective and simple additions and tactics to their online presence.
Do Keyword Research
The first step before implementing any keywords into your copy is to know which keywords people search for in connection with your service or product. One of the simplest ways to do this is by using Google keyword planner. This special application functions to let you know how many times a particular keyword is searched for, the region from which the search is conducted whether it is locally or nationally, as well as related phrases or keywords. The tool must be used at the start of each new SEO campaign.
The Right Keywords are not the most popular
After conducting research and you notice a certain phrase or keyword is highly searched, it is important to know that this is not the best keyword to always use because there is a high probability that any other small business will be using it too. in addition, a high volume of searchers look for that phrase or keyword and every business connected to it will want the top spot on search engines. An alternative is to focus on niche specific keywords especially if you are a small business with a developing website. It is much better to place your focus on niche specific keywords and attract a smaller, yet a specific, crowd of potential customers.
Choose the correct keyword density
When you are writing content for your website, know that Google algorithms are after content that well suits the keyword and not just the existence of the keyword itself. A way to do this is by analyzing keyword density. A perfect minimum density is 1%, but do not exceed 3%. That means only 1 to 3 keyword phrases or keywords for every 100 words.
Moreover, know where keywords are necessary for an article. You currently have a collection of natural sounding, non-competitive keywords, together with a goal of placing 1-3 of them per every 100 words into your written copy. Where to position your keywords in the article is very important. In general, you will want a keyword spread naturally in the entire article, in the headline of your blog post or article, or at least one may appear in a bulleted list within the article. This shows the search engine algorithms that what you have written in your article is very relevant to the keyword since it is not only the subject of your copy, but it is also referenced in the entire material.
Search engines check relevance in other ways by looking at the way certain keywords or phrases are utilized to expound on the information desired by a searcher. An excellent way of making this possible is by turning your keyword or phrase into a hyperlink. You can choose where the link will direct people to; it can lead clickers to another part of your website like “click to see the collection of fabrics” or it can direct visitors to another website where some specific concept made clear or elaborated.
Spread keywords naturally in your website
It is important to have keywords and phrases strategically put in other parts of your website in addition to just placing them into your written copies. This involves URLs, navigation bars, and many others. When these algorithms notice that, your specific keyword is woven into the very fabric of your site as well as your written content, they will most certainly consider you a better and more significant source of information.
Keep your writing updated
In addition to your article being relevant, always keep your articles updated too. Google will be interested in knowing that your collected information is up to date because they will only pick the latest article to share with a searcher rather than one that is somehow outdated. Always strive to be ahead of the rest by constantly writing new content for your keywords. That does not mean you should report the same article repeatedly. Look for current topics, which go together with your product or service and write new articles based on them.
Use your keywords in advertisements
Small businesses can use Pay-Per-Click advertising as an internet marketing strategy. A PPC ad appears on quite a number of websites including Google to attract a customer’s attention to your business. You need to pay the host of that ad if someone clicks on the ad and eventually visits your page to allow you to begin the conversion process. the method is cost effective and it will be more successful when you incorporate your relevant keywords to the ad itself.
Google Adwords is the ultimate tool that will create PPC ads so that they appear on a Google results page. In case a searcher types your keyword into Google, they will be able to see your ad at the side or top of the page, which will make your ad very much visible and more likely to attract a customer in.
Make your content suitable to the reader
Always write engaging content that will inform your reader and make them excited about your product or service. They will be hooked, and you may begin to reel them in. think of it this way; SEO is as a bait in water that attracts fish; when people get to your website, they must be hooked for you to catch the fish.
To keep visitors hooked, natural sounding phrases and keywords are fundamental. Quite often, some websites will go for complicated keyword strings that do not appeal at all in their placement. Make sure that you not only pick frequently searched for and non-competitive phrases and keywords but also, ensure those keywords will sound natural when you place them into your copy.
Complicated keywords make your texts difficult to read and will discourage anyone from visiting your website.
You may opt to use pictures instead. Among the best ways to engage, a customer’s attention to your text is to use pictures. The pictures must be relevant to the subject, and image caption and URL are good places to insert the keywords. This is because in the event a customer conducts an image search for a specific keyword, you will have an extra bait to lure them in.
Always use a landing page as your hook
A landing page is another online marketing strategy that many small businesses are capitalizing on. A landing page is what your visitors first see when they click on your link available on a Google results page. It also serves the purpose of offering a compact outline of your product or service before urging on your visitors to learn more. An excellent well thought out landing page will not miss SEO keywords. It will also be relevant to the keywords, and it will create the first impression of your service, product, and company so that a visitor is intrigued and is eager to learn more.
Get your keywords out there by means of social media. A brief, daily Facebook post or tweet will work wonders for your company. Search engines algorithms will notice, and millions of social media users who may see your business accounts at any time will find out that you are offering what they have been eagerly looking for. To make sure that your site is linked to and from other places of the internet, make use of the keyword in your post as a link to your website. This will also get Google’s attention.