Right digital marketing tools means saving time, without proper planning and research, you can make your tasks a lot harder.
Whether you are just starting, or you are an established agency digital marketing tools will only help you execute a proper strategy, they won’t do the work for you.
We have set out to put together a list of five tools that are valuable to digital marketers.
1. Google Analytics
As one of the top free tools from Google, it is the gold standard for most websites these days.
Google Analytics is one of the most popular analytics tools in the world.
Nowadays, it’s hard to operate as a digital marketer if you don’t use it because analytics should be part of your digital marketing strategy from the very start.
It has advanced analytics that shed light on a variety of website information.
If you are Digital Marketer, marketing manager, and even a CEO you must learn how to use it.
It can show you who is coming to your website, from where, and on which pages they’re spending most of their time.
Google Analytics only takes a couple of minutes to add the Analytics code to your website, giving you the ability to track every action by every visitor, including who your visitors are, how they make their way through your sales funnel, and what they do on your website in real-time.
You can track everything about your users even what resolution screen they are using.
Beyond that, you can set up goals to track conversions, build an enhanced eCommerce setup, and track events to learn more about user engagement.
MailChimp is an email marketing and social advertising tool.
Email marketing is used by more than eighty percent of companies.
The platform’s usability and sliding price tag based on the size of your email list.
It is designed to automate and orchestrate campaigns.
This isn’t something you should wait on, their “forever free” plan is perfect for smaller marketers looking for an introduction to email marketing.
You can track the traffic garnered from your campaigns.
It has claimed its spot as one of the top email marketing providers in the world.
If you’re new to digital marketing tools or email in general, it can be a great starting point.
MailChimp offers multiple integrations with other SaaS companies, its Self-service support options, ensuring that you can quickly find answers to all of your questions.
MailChimp is especially powerful for email drip campaigns.
It also offers a free plan for those with less than 2,000 subscribers and those who don’t send more than 12,000 emails per month.
This feature makes it more user friendly. Ultimately, it’s a good option for engaging with your audience.
When it comes to marketing, sales, and CRM software, Hubspot is another gem.
It has several tools to help you grow your business, no matter what stage you’re at. It has become one of the top players.
HubSpot has a lot of free tools that can help you so keep an eye on the blog, you can set up web forms, popup forms, and live chat software for lead capture.
It is an all-in-one marketing software. There is no stone left unturned to grow your traffic, convert leads, and prove ROI for your inbound marketing campaigns.
BuzzSumo is a unique content research tool, it is a big deal for people who need to learn more about their market.
It will analyze a certain topic or competitor that you give it and tell you the content that performs best; it identifies top influencers in your industry and helps you connect with them.
If you want to better understand your competition or if you want to learn what type of content performs best with search engines and your audience, you don’t need any other tool by your side.
If you have writer’s block or want to see what are the best posts about something just type it in and you will get your answers.
Trello is a great organization tool that can help you.
It is a content management tool, this gives others on your team the opportunity to review the post, weigh in with their thoughts, and make changes that could strengthen the piece before it goes live.
Trello facilitates collaboration and provides clarity on projects in the pipeline.
Our goal is to help business owners and marketers succeed, Of course, there are tons of other tools out there that might not have made our list.
Using the right tools at the right time can make a huge difference.
We hope that the above information will help you in your digital marketing efforts and bring you the success you seek.