So, who is an SEO expert?
A professional SEO expert is one that can research and evaluate trends online to develop strategies that can improve search results and rankings of a website. The overall target of an SEO expert is to increase the level of exposure of a website by increasing the level of traffic to that site. A professional SEO expert achieves this by using targeted keywords to enhance the experiences of the website’s users.
The algorithm in search engines are dynamic and always changing. A professional SEO expert has to stay tuned, recognize the trends at a go and design strategies that work within the framework of SEO.