Getting a high position ranking in Google’s search results can easily have an outstanding effect on the prosperity of your business.
You are able to either use the help of a SEO Expert, or if you have enough time, there are a few steps you may take on your site.
Step 1: Keyword Research
What keywords do your potential client would enter in google search to find your products or services?
A keyword can be one word, term or phrase (e.g. “optimization or search engine optimization services”), but targeting multiple keywords or phrases in most cases is recommended, due to the fact that they are considerably more specific and much more likely to be what your clients are searching for.
Write down as much keywords as you can come up with.
Come up with ideas with your team.
Think about different words.
Consider geographical phrases if they happen to be necessary to your client (e.g. “SEO Services in Dubai”). Also, get some good ideas from your competitors’ websites.
Make an effort to make a summary of 20-30 keywords.
Pick 3 keywords that have the most search volume (you can use Google Keyword Planner to see search volume and keyword difficulty).
But remember also, that the greater the competition there exists for a keyword, the more and more difficult it is to obtain high search positions.
If you’d like to rank well in Google for the keyword “Photography” which is very competitive, you have got a long trip in front of you.
So, try your very best to choose 3 keywords that will be highly relevant to your business, still that aren’t rarely searched for or have high competition.
It’s best if you have two or three words in each key term (e.g. “destination wedding services”)
Once you’ve selected your two best keywords the next phase demonstrates how to make some improvements on your website pages.
Step 2: Content Optimization
Content is all the text, images and videos on your website.
Because content is the most important factor that search engines use to whether rank a website or not, your keywords have to be positioned strategically on your website pages to convince Google bots that your content is the most relevant to those keywords.
Here are some ways to increase each keyword’s visibility to search engines:
- Insert your keywords in your headings, ideally at the start of the heading;
- Add keywords in the first paragraph of the page;
- Use the keywords in your links anchor text. So instead of adding a link to some other web page that says ” Read More”, try to add your keywords in the anchor text, e.g. “Read more about our SEO Consulting Services”.
A crucial hint is to likewise incorporate all these keywords in your HTML “page title tag” and “meta description“.
Use your CMS like WordPress to make these changes yourself, or simply ask your website manager to do it if you’re unsure how.
Once you’ve optimized your website pages, consider adding new content, such as detailed explanations of what you have to offer. (If you don’t want to create this content yourself, you can easily use the service of a professional content writer or ask you SEO Expert if he provides such a service)
It is also very important to note that search engines like google can only just read text, not images.
Most of the time SEO specialists use keywords in images alt tags so search engines can understand what this image is about.
Step 3: Link Building
Every single link from another website to your site is recognized by search engines as a signal of reputation for your business website and may improve your website domain authority.
Nonetheless it is the high quality, not volume, of the links that is important.
Websites that are linking to your website should be highly relevant to your niche, and ideally recognized with high domain authority themselves.
One high quality link weighs a lot more than 500 links from irrelevant websites.
Make a list of all the relevant websites that could connect to your website, many of these are non-competing businesses, and industry figures and organizations.
Write a friendly E-mail to each of those websites explaining how their website visitors would benefit from knowing about your business, and ask them to add a link to your website.
A lot of people won’t answer you immediately, so a follow-up E-mail after few days is usually required.
How do you monitor your results from SEO?
You can check your keywords performance and rankings in Google Console over the last 12, 6 or 3 months, or even last 4 weeks or 7 days.
But remember that SEO is a long-term process and it’s ideally to compare results for at least 3 months.
This easy process can also be repeated for every page of your website.
Be sure you keep updating your articles consistently, and always try to get more links to your website.
As you observe your rankings get higher you should notice a considerable increase in organic traffic and more sales inquiries.
Make sure to observe from where are your customer inquiries coming, so you can measure the success of your SEO efforts.
Remember, if you can measure it, it can be improved.