Getting a high position ranking in Google’s search results can easily have an outstanding effect on the prosperity of your business.
You are able to either use the help of a SEO Expert, or if you have enough time, there are a few steps you may take on your site.
Step 1: Keyword Research
What keywords do your potential client would enter in google search to find your products or services?
A keyword can be one word, term or phrase (e.g. “optimization or search engine optimization services”), but targeting multiple keywords or phrases in most cases is recommended, due to the fact that they are considerably more specific and much more likely to be what your clients are searching for.
Write down as much keywords as you can come up with.
Come up with ideas with your team.
Think about different words.
Consider geographical phrases if they happen to be necessary to your client (e.g. “SEO Services in Dubai”). Also, get some good ideas from your competitors’ websites.
Make an effort to make a summary of 20-30 keywords.
Pick 3 keywords that have the most search volume (you can use Google Keyword Planner to see search volume and keyword difficulty).
But remember also, that the greater the competition there exists for a keyword, the more and more difficult it is to obtain high search positions.
If you’d like to rank well in Google for the keyword “Photography” which is very competitive, you have got a long trip in front of you.
So, try your very best to choose 3 keywords that will be highly relevant to your business, still that aren’t rarely searched for or have high competition.
It’s best if you have two or three words in each key term (e.g. “destination wedding services”)
Once you’ve selected your two best keywords the next phase demonstrates how to make some improvements on your website pages.
Read: The Ultimate Guide to Keyword Research For Free in 3 Easy Steps
Step 2: Content Optimization
Content is all the text, images and videos on your website.
Because content is the most important factor that search engines use to whether rank a website or not, your keywords have to be positioned strategically on your website pages to convince Google bots that your content is the most relevant to those keywords.
Here are some ways to increase each keyword’s visibility to search engines:
- Insert your keywords in your headings, ideally at the start of the heading;
- Add keywords in the first paragraph of the page;
- Use the keywords in your links anchor text. So instead of adding a link to some other web page that says ” Read More”, try to add your keywords in the anchor text, e.g. “Read more about our SEO Consulting Services”.
A crucial hint is to likewise incorporate all these keywords in your HTML “page title tag” and “meta description“.
Use your CMS like WordPress to make these changes yourself, or simply ask your website manager to do it if you’re unsure how.
Once you’ve optimized your website pages, consider adding new content, such as detailed explanations of what you have to offer. (If you don’t want to create this content yourself, you can easily use the service of a professional content writer or ask you SEO Expert if he provides such a service)
It is also very important to note that search engines like google can only just read text, not images.
Most of the time SEO specialists use keywords in images alt tags so search engines can understand what this image is about.
Read: Best SEO Content Strategy and Best SEO Copywriting Tips
Step 3: Link Building
Every single link from another website to your site is recognized by search engines as a signal of reputation for your business website and may improve your website domain authority.
Nonetheless it is the high quality, not volume, of the links that is important.
Websites that are linking to your website should be highly relevant to your niche, and ideally recognized with high domain authority themselves.
One high quality link weighs a lot more than 500 links from irrelevant websites.
Make a list of all the relevant websites that could connect to your website, many of these are non-competing businesses, and industry figures and organizations.
Write a friendly E-mail to each of those websites explaining how their website visitors would benefit from knowing about your business, and ask them to add a link to your website.
A lot of people won’t answer you immediately, so a follow-up E-mail after few days is usually required.
Also, You can check out what velseoity.com has to say about reaching out to bloggers: the do’s And don’ts.
How do you monitor your results from SEO?
You can check your keywords performance and rankings in Google Console over the last 12, 6 or 3 months, or even last 4 weeks or 7 days.
But remember that SEO is a long-term process and it’s ideally to compare results for at least 3 months.
This easy process can also be repeated for every page of your website.
Be sure you keep updating your articles consistently, and always try to get more links to your website.
As you observe your rankings get higher you should notice a considerable increase in organic traffic and more sales inquiries.
Make sure to observe from where are your customer inquiries coming, so you can measure the success of your SEO efforts.
Remember, if you can measure it, it can be improved.
Greetings! Very helpful advice within this article! It’s the little changes which will make
the most significant changes. Many thanks for sharing!
Thank you very much.
Doing my best to help.
I like the valuable information you provide for your articles.
I will bookmark your blog and check again right here regularly.
I’m rather sure I’ll be told plenty of new stuff proper
right here! Best of luck for the next!
Thank you for your kind words.
Hi there! Someone in my Facebook group shared this site with us so I came to check
it out. I’m definitely enjoying the information. I’m bookmarking and will be
tweeting this to my followers! Exceptional blog and amazing design and style.
Hello Amr Zeidan webmaster,
SEO is one of the most important digital marketing skills, yet some say it takes the longest to master.
If you want to make money with your online business, you need website traffic. And to get organic traffic, you need to rank on Google for specific keywords.
So whether you need to perform keyword research, audit your website, do competitive research, or just want to see how well you rank on Google, you should use one of the best SEO tools.
That is why I write this message for you, you can find out more about these powerful SEO tools at cheap price, the ways in which they can help you, as well as the best options to choose from!
Thanks you for reading this message and I hope you will have access to top best SEO tools online with cheap price.
Have a nice day!