Outsourcing your SEO work can be quite a nightmarish ordeal.
Finding someone to work on your business website and content with as much passion as you do is impossible.
That being said, outsourcing is a highly important part of keeping a stable online business.
You can’t do it on your own if you want your business to grow.
Not only that, but the majority of online business owners don’t even know how to perform SEO correctly anyway. (Though we recommend learning the basics so you can keep an eye on whoever you hire)
In this article, we’ll take a look at 4 guidelines for outsourcing SEO work.
Make sure you consider all of them before you hire anyone to work on your SEO plan.
SEO is extremely important for the online success and growth of your business.
You can’t leave it to just anyone, nor can you begin working on it without a solid plan.
Take a look below and prepare to outsource your SEO work!
1 – Get prepared
Before you can go ahead and hire someone to work on your SEO, you should already have some kind of a plan.
If you haven’t worked on SEO at all before outsourcing it, then you have a ton of work on your hands.
Optimizing your whole website and producing the needed content is a huge task, so don’t expect to find a cheap fix.
On the other hand, if you already have minimal SEO work done, you can use the knowledge you’ve gained from this to assist your chosen freelancer.
Instead of starting from scratch, the freelancer or team chosen will have a foundation to work from.
2 – Compare Costs
SEO experts don’t come cheap.
You can hire them as individual freelancers, agencies, or companies.
That order gets more expensive as you go up the list.
Hiring an SEO freelancer is the hardest choice because most freelancers don’t have enough experience.
The choice depends entirely on what you can afford and the amount you wish to invest on your SEO.
As we mentioned, SEO is very important to your business, so we would recommend investing wisely in it.
3 – Make sure to set clear goals
No one knows your brand better than you do.
This is why we urge business owners to study the basics of SEO.
Any SEO agency or company can optimize your content.
However, not anyone can optimize the content to display your brand and business goals.
It is important that you remain in the loop and ensure that any outsourced workers are following your business model as well as performing general SEO.
4 – What are your SEO plan needs
Before you outsource your SEO work, try to locate the areas where your SEO plan is weakest.
Take a look at your On-Page and Off-Page SEO plans and results.
You should have weekly and monthly reviews of your SEO plan, assuming you’ve already been performing it for that long.
With these results, you can determine where your plan is weakest.
Once you’ve done that, you can ensure that the outsourced SEO workers patch up the gaps.
If you don’t see any results in these areas, then you may need to look into changing out your chosen team. (Bear in mind that you won’t see any major results for at least 2-3 months. Don’t judge too quickly.)
If you follow the above four guidelines, you will likely find that your outsourcing tasks go by much smoother.
Not only will you have a better idea of what your SEO plan needs, but also will your chosen outsourced worker(s)!